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If evolution chanced upon a way to bind people together into large groups, the most obvious glue is oxytocin, a hormone and neurotransmitter produced by the hypothalamus. Oxytocin is widely used among vertebrates to prepare females for motherhood. In mammals it causes uterine contractions and milk letdown, as well as a powerful motivation to touch
... See moreJonathan Haidt • The Righteous Mind: Why Good People Are Divided by Politics and Religion
Core Drive 5: Social Influence & Relatedness is a Right Brain Core Drive that bases its success off our desires to connect and compare with one another.
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards
Competition serves the ego. Cooperation supports the highest outcome.
Rick Rubin • The Creative Act: A Way of Being
Robin Hanson • The Elephant in the Brain: Hidden Motives in Everyday Life
Now comes the interesting part: the scientists noticed that there was a lot of individual variation during the experiment. Some people had very active sympathetic brains, while others seemed rather uninterested in thinking about the feelings of someone else. The scientists then conducted a survey of altruistic behavior, asking people how likely the
... See moreJonah Lehrer • How We Decide
And you would devote 130 minutes (a bit more than two hours, or a whole evening every other month) to each of the ten additional sympathy-group members.
Robin Dunbar • Friends: Understanding the Power of our Most Important Relationships
There are two basic answers to that question: either I owe you a favor, or I want you to owe me one. And if either of those things are true of enough individuals, a whole group can enter a state called “reciprocal altruism.”
Clay Shirky • Here Comes Everybody
d’un point de vue évolutionniste, aussi longtemps que l’être humain aura l’opportunité de se reproduire, investir dans son bien-être personnel et dans sa propre descendance rapportera toujours davantage qu’un investissement pour le groupe. Donc, à long terme, les traits égoïstes se répandront aux dépens des traits altruistes. Même lors des guerres
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