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STUDYING SOCIAL INFLUENCE
Jonah Berger • Contagious: Why Things Catch On
Luke Burgis • The Twitter Ban: Handshakes and Emails
moral partiality. If a stranger breaks a moral rule, we want to throw the book at them. But if a friend or family member does so, we’ll make excuses for them and even try to protect them.
Robin Dunbar • Friends: Understanding the Power of our Most Important Relationships
Such behaviour can be both a warning to others and a form of social punishment.
Robin Dunbar • Friends: Understanding the Power of our Most Important Relationships
The other strategy is being able to recognise scoundrels before we interact with them, for which we often use behavioural and physical cues of trustworthiness.
Robin Dunbar • Friends: Understanding the Power of our Most Important Relationships
Trivers noted that evolution could create altruists in a species where individuals could remember their prior interactions with other individuals and then limit their current niceness to those who were likely to repay the favor. We humans are obviously just such a species. Trivers proposed that we evolved a set of moral emotions that make us play
... See moreJonathan Haidt • The Righteous Mind: Why Good People Are Divided by Politics and Religion
our brains are not designed to reward generosity as reliably as they punish meanness.
Daniel Kahneman • Thinking, Fast and Slow
in-group affirmative, in-group antagonistic, out-group affirmative, out-group antagonistic.
Matt Wallaert • Start at the End: How to Build Products That Create Change
