Sublime
An inspiration engine for ideas
Effective design is invisible.
Scott Belsky • The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture

So build an audience.
Jason Fried • ReWork: Change the Way You Work Forever
Focus on what’s core
Giles Colborne • Simple and Usable Web, Mobile, and Interaction Design
maximizing learning (about customers) per unit time.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
keeping us significantly engaged to keep learning and growing.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
Making it easier for a customer to buy.
Joshua Seiden • Outcomes Over Output
Some key takeaways:
1. When a crisis strikes, first categorize it into one of two buckets:
a. Cash crisis: When your cash runway is suddenly jeopardized due to lost customers, disappearing investors, or missing expectations
b. Product-market-fit crisis: When your core value proposition becomes irrelevant due to market changes, regulation, or compe... See more