Sublime
An inspiration engine for ideas
Founders love ambitious deadlines. But great execution comes from ambitious goals with flexible timelines. Let the work define the schedule, not the other way around.
Jobs aren’t made up; they are discovered.
Jim Kalbach, Micahel Tanamachi, • The Jobs to Be Done Playbook
People employ products and services to get their job done, not to interact with your organization.
Jim Kalbach, Micahel Tanamachi, • The Jobs to Be Done Playbook
I suggest Jim Kalbach’s The Jobs to Be Done Playbook as a companion to this book if you are looking for an accessible overview of the different analysis methods. The User’s Journey by Donna Lichaw and Service Design by Andy Polaine, Ben Reason & Lavrans Løvlie are also wonderful resources.