Sublime
An inspiration engine for ideas
testing alternative copy, imagery, calls to action, and layout, wherever you suspect a page can be made more effective.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
Studies have shown that they typically look at the top left of the page first and scan horizontally, and then they look down slightly and scan again horizontally to the right. They then typically scan down the rest of the page, mainly keeping to the left of the page. This is known as the F-shape reading pattern
Rich Page • Website Optimization: An Hour a Day
found that increasing the number of hyperlinks within a document lowers readers’ comprehension—
Giles Colborne • Simple and Usable Web, Mobile, and Interaction Design
When possible, use a method that is equally simple and efficient for beginners and experts. Otherwise, provide methods specialized for beginners and experts. Conceal expert methods to the extent possible to minimize complexity for beginners. When systems are complex and frequently used, consider designs that can be customized to conform to
... See moreWilliam Lidwell, Kritina Holden, Jill Butler • Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
Test different headlines, early paragraphs, and primary imagery.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
to be minimalist markers and become workday assistants?
David Rose • Enchanted Objects: Innovation, Design, and the Future of Technology
On pages where a form needs to be filled in, the persistent navigation can sometimes be an unnecessary distraction.
Steve Krug • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
understanding the behavior of people within a page.
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
