Sublime

Every person on the team needs his or her own pad of sticky notes (plain yellow, three by five inches) and a thick black dry-erase marker.fn2 Using thick markers on a small surface forces everyone to write succinct, easy-to-read headlines.

Choosing a Highlight makes focusing on your priorities the default, so you can spend time and energy on what matters, not on reacting to the distractions and demands of modern life.

a millimetre of progress in a million directions.

My slow coffee ritual keeps me occupied during the low-willpower period

Jake uncapped his whiteboard marker and thought for a moment, trying to turn the problem into a question.

The title of the approach. A one-sentence summary of why it’s a good idea. Try to reference the problem you’re solving for customers and your differentiation—those two together should make a knockout sales pitch. A quick doodle showing how it might look. Take note: I said a doodle, and I meant a doodle. Not a beautiful rendering or a final spec, ju