Sublime

a category-based strategy requires the design of a great product, a great company, and a great category at roughly the same time.

Imagine what you want to create—without limitation. Design a strategy to make your dream a new reality. Execute your strategy and smash through obstacles. Amplify your vision to create the impact you seek.

Changing defaults isn’t always easy, so it’s helpful to look back on the day through a grateful lens.

“Sorry, I’m really busy with some big projects, and I just don’t have time for anything new.”

because Make Time is a daily system, no matter what happens, you can always tweak your approach and try again tomorrow.

each item includes a verb. Each one is specific. And each one is small and relatively easy.

“I believe in starting each project with a stated goal. Sometimes the goal is nothing more than a personal mantra such as ‘keep it simple’ or ‘something perfect’ or ‘economy’ to remind me of what I was thinking at the beginning if and when I lose my way. I write it down on a slip of paper and it’s the first thing that goes into the box.”

But is constant busyness really mandatory? Is endless distraction really a reward? Or are we all just stuck on autopilot?

There are many ways to run tiny loops, but I recommend the weeklong technique that Phaidra used. It’s called the Design Sprint.