Sublime

Make a Mini Manifesto Put your project principles and the 2x2 differentiation chart together, and you’ve got what I call the Mini Manifesto.

designing a system to make execution almost effortless.

genius of the right routine.

Changing defaults isn’t always easy, so it’s helpful to look back on the day through a grateful lens.

The Foundation Sprint works like this: On day one, you’ll focus on basics and differentiation. You’ll identify the problem you’re solving and form a plan to set your solution far apart from the competition. On day two, you’ll find the right approach for your project. You’ll generate options, put them through rapid and rigorous evaluation, and

distraction is quite literally a full-time job.

“I believe in starting each project with a stated goal. Sometimes the goal is nothing more than a personal mantra such as ‘keep it simple’ or ‘something perfect’ or ‘economy’ to remind me of what I was thinking at the beginning if and when I lose my way. I write it down on a slip of paper and it’s the first thing that goes into the box.”