Sublime
An inspiration engine for ideas
key battle is for the control of customers.
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
anticipate customers’ needs two years
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
Unilever created the largest media channel in Bihar and Jharkhand, at a cost of less than four cents per person.9
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
bank and merchant partners to co-market and co-fund these campaigns.
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
experience goods,
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
External Ecosystem.
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
acquisition cost do
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
whose mission it is to “rewrite the rules of culture.”1
Suneel Gupta • Backable: The Surprising Truth Behind What Makes People Take a Chance on You
become a customer acquisition channel for Amazon’s Prime membership and online commerce.