Sublime
An inspiration engine for ideas


We scaled an Instagram account to 10K+ followers and generated 56M views in ~60 days for an AI education app.
Here's the exact framework we used (and why Instagram is different than TikTok):
Instagram and TikTok play by completely different rules.
Understanding... See more

Meet Mr Beast's greatest threat:
Zack D. Films.
- 35 billion views
- $3.6 million dollars
- All in under 4 years
Here's his top 7 lessons (to make anything go viral): https://t.co/QOjmK7o0Jt
picking the right entry points, these new startups were spring-loaded to quickly reach an atomic network quickly, and then scale up with multiple network effects.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects

240 days → $200,000 MRR
This app simulates a social network where all users are AI except you.
Here’s how they’re going viral on TikTok...
(worth a bookmark) https://t.co/B3EYoZ6GK5
Organic Invites—A Dropbox user shares a folder with their colleague. That colleague signs up for Dropbox as a result.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million

Peter Thiel on viral marketing.
And how they built PayPal into a growth juggernaut. https://t.co/TzubiS4jtz


Blake does $2M+ mrr - his complete blueprint to market his 3+ apps (1/2): https://t.co/JRzthOllIE

Before this summer, we had never touched TikTok at @Gently_com
I spent the last 3 months studying the algorithm and meeting the smartest people in the space
Our first organic page has >700k views in the first week
We have 100s of creators going live by October.... See more
...we learned how much less important viral effects are to long-term value creation than defensibilies like network effects.While viral effects are a useful attribute of products to reduce the expense of acquiring new users, network effects remain the key driver of value creation for startups in the digital age by keeping people using them.