Sublime
An inspiration engine for ideas
To become a value creator is not a business model, but a way of life.
Dan Koe • The Art of Focus: Find Meaning, Reinvent Yourself and Create Your Ideal Future
To this day, the promotion of Extra Large AA eggs is one of the foundations of Trader Joe’s merchandising, not just because of the program per se, but because it set me to wondering whether there weren’t other discontinuities out there in the supplies of merchandise. Eight years later, we built Trader Joe’s on the principle of discontinuity.
Patty Civalleri • Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys
Jeff Bezos cleverly called “a truncated outcome distribution.” Home runs can only be so big. In a letter to shareholders, he wrote: When you swing, no matter how well you connect with the ball, the most runs you can get is four. In business, every once in a while, when you step up to the plate, you can score 1,000 runs. This long-tailed
... See moreDerek Thompson • Hit Makers
Read Small Giants by Bo Burlingham for some fantastic examples of companies that choose to be the best rather than the biggest.
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
NERDS VS. SALESMEN
Peter Thiel, Blake Masters • Zero to One

Elan Miller • How to Thrive as a Designer in the Age of AI
Incentives
Charlie Munger once asked me: ‘How can someone give away fifty percent of profits and make billions more than if he’d kept it all?’ Before I could answer, he told me about Les Schwab, a tire shop owner who understood incentives better than almost anyone.
What Schwab discovered will change how you think about business and life.
Here are a
... See morecame back and told Curtis that if we were going to compete, we needed to specialize in a car the other dismantlers in town didn’t want to carry. At the time Chrysler, Dodge, and Plymouth were not cars dismantlers wanted to have because they weren’t hot-selling items. So we made a decision to specialize in Chrysler, Dodge, and Plymouth. All the
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