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The untrained eye is not enough.

David Brooks • How to Know a Person: The Art of Seeing Others Deeply and Being Deeply Seen

Sometimes the best way to discern motive is to examine behavior.

Kerry Patterson • Crucial Conversations: Tools for Talking When Stakes are High, Third Edition

Another worthwhile source is the title essay in The Prevalence of Humbug by Max Black.

Harry G. Frankfurt • On Bullshit

Successful microtargeting, in part, explains why in 2015 more than 43 percent of Republicans, according to a survey, still believed the lie that President Obama is a Muslim.

Cathy O'Neil • Weapons of Math Destruction

Apart from a shared alarm at his recklessness, the members of the management team were not perfectly unified in their opinions of Sam. Tara had long since decided that he was dishonest and manipulative. Ben still thought him well-intentioned—but terrible at his job. But all felt themselves on a suicide mission.

Michael Lewis • Going Infinite: The Rise and Fall of a New Tycoon

How is information acquired, interpreted, stored in memory, and then later used in political judgments?

Oxford University Press • The Oxford Handbook of Political Psychology (OXFORD HANDBOOKS SERIES)

Persuasion is a knife, and knives can be used in any number of ways: skillfully, carelessly, recklessly, even illicitly.