Writing to Persuade: How to Bring People Over to Your Side

You can improve your communication by giving these tired words a rest: monetize optimize impactful

Use your individual experiences to make points of universal interest. When you write the way you talk rather than the way you think people should write, you are being authentic. If you just give lists of facts or write the way “experts” write, you will not sound real.

curate drill down incentivize core competency

paradigm bandwidth mandate compelling momentum innovate dynamic literally influencer

Be mindful of using business jargon, which includes words like these: end user win-win verticals thought leaders scalable synergize disrupt pivot