Sublime

“In some respects,” Gruber concluded, “Charles Darwin’s greatest works represent interpretative compilations of facts first gathered by others.” He was a lateral-thinking integrator.

There are 4 stages of creation: Least Valuable: Obvious, Obvious More Valuable Near-Term: Obvious, Non-Obvious More Valuable Long-Term: Non-Obvious, Obvious Too Complicated: Non-Obvious, Non-Obvious

Find clusters of multiple and diverse innovations, extract the underlying customer-centered insight, and look beyond the success or failure of a single innovation.

« The chief enemy of good decisions is a lack of sufficient perspectives on a problem. » Alain de Botton9

organizational management has been developing methods for increasing productivity and minimizing risk and errors that tend to stifle creative experimentation.

When we bemoan the lack of originality in the world, we blame it on the absence of creativity. If only people could generate more novel ideas, we'd all be better off. But in reality, the biggest barrier to originality is not idea generation-it's idea selection. In one analysis, when over two hundred people dreamed up more than a thousand ideas for

with a quick exercise. I’ll say, “Stand up if you have a creative idea. Anything new—it can be simple or groundbreaking. It can be an idea for a new product, a new process…anything you think might make a meaningful difference.” Within a few moments, almost everyone is standing. Then I’ll ask people to remain standing “if you have not shared that id