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influential opinion leaders
Julie Dirksen • Design for How People Learn (Voices That Matter)
Buckminster Fuller, Robert Bly, Jacques Cousteau, Robert Heinlein, Joan Halifax,
Stephanie Simonton, Elisabeth Kübler-Ross, William Stafford, Jane Goodall,
Gregory Bateson, Eric Fromm, Frank Herbert, Ashley Montagu, Margaret Mead.
David Phelps • People are the New Platforms
hence valuable. Anyone who could cast a
Martin Gurri • Revolt of the Public and the Crisis of Authority in the New Millennium
often the people who are most active in social media circles will be the element of your target market who can be classified as influencers. While small in number compared to the market as a whole, these influential individuals have already gained the
Calvin Jones • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1
Risk Reducers (Your Safety Net):
• The hiring manager at [Company X] could offer you a job tomorrow
• The investor who funded three companies in your space last year
• The mentor who’s navigated exactly the minefield you’re facing
• The industry veteran whose recommendation opens any door
nathanbarry.com • The Audience Shortcut: How the Right People Paying Attention Changes Everything
Decision Makers: These are people who have a major impact on your being able to reach your goals. This category includes people like hiring managers and senior leaders. It includes people who are instrumental in your current career activities and future career success. It also includes the people who influence those decision makers.
William Arruda • Digital You: Real Personal Branding in the Virtual Age
People like Nat Eliason, Anne-Laure Le Cunff, Pieter Levels, and Tiago Forte have earned status
Paul Millerd • The Pathless Path: Imagining a New Story For Work and Life
who are the really influential people in your organization or in the eyes of your target audience?