I want you to take away two things from this:

1. Being someone who is actively pursuing their dreams and sharing the journey puts you in rarefied air. You will stand out, as that’s just 1% of people.


2. The gap between the last two categories—those who do things and those who do things and share —is actually very small. The simple step of documenting what

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How to Create Instant Authority with Your Audience

Marco Polo, a Venetian explorer born in 1254, is famous for being the first to explore the Silk Road to China. At least, that’s how he is remembered.

There is only one small problem: he wasn’t an explorer at all. Like all good Venetians of the time, he was a merchant.

Long before Marco Polo, plenty

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This pattern repeats everywhere:

• Traditional path: Pay $50,000 for an MBA, then hope someone notices you.

• Attention path (shortcut): Create valuable insights for industry leaders, then get hired directly.

When you reframe every “how will I pay for this” problem as a “who can I serve” problem, you win. This is the Audience Shortcut:

• Instead of

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