Sublime

Try to rely on your audience segments themselves for the greatest distinctions. For example, a company I worked with was sure there was a difference in the way people interacted with Human Resources based on their level of experience with the web. I pointed out that web experience had nothing to do with finding out your vacation balance, so we

In general, product discovery is about tackling risks around value, usability, feasibility, and business viability.

remember about finding a range of users is that goals, attitudes, and behaviors matter most. Getting a range of ages, incomes, and other demographics is less useful

my approach in life was to just use my own knowledge. I know what's going on better if I'm not going through a tool.