Sublime

Design innovation that benefits every user typically stems from attempts to remove a barrier for a person with disability.

We sometimes remind early-stage founders that, in many ways, they aren’t building a product. They’re building a tool to learn what product to build.

Tanto é assim que um novo tipo de designer está desenvolvendo técnicas totalmente novas sob a bandeira da experiência do usuário enxuta (UX enxuta, ou lean UX). Eles reconhecem que o arquétipo de consumidor é uma hipótese, não um fato. O perfil do consumidor deve ser considerado provisório até que a estratégia tenha mostrado, através da aprendizage

purpose of product discovery

which is often (but not always) done with a demo.

But Linear is a rebuttal to Jira. It is notably fast and only minimally customizable, defined by its meticulous design—in the fonts and colors, but also in the logic of how the product functions. Built for Agile workflows, Jira is exhaustively customizable in a way that some engineers find onerous. In contrast, the first version of Linear was desi

Good design at its core is about understanding people and their needs in order to create the best possible tools for them.