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Marketing 3.0: From Products to Customers to the Human Spirit
Philip Kotler, Hermawan Kartajaya,
amazon.com
Porsche succeeded by designing the product around the price. This is what smart companies do
Madhavan Ramanujam • Monetizing Innovation
the team promoted a customer and market-centered point of view, not just one about their product.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Muitas empresas, de todo tipo de setor – automotivo, eletrônicos, alta tecnologia, bens processados, moda –, sentem a pressão para desenvolver novos produtos rapidamente, tirando proveito de janelas bem curtas.
Philip Kotler • Marketing 5.0: Tecnologia para a humanidade (Portuguese Edition)
Today it has become obvious that advertising is entering a new era—an era where creativity is no longer the key to success.