Sublime

of the firm’s entire productive capacity, 40 or 50 percent is consumed with a higher-priced person performing a lower-value task.

“We find outstanding professionals, and we give them the freedom and support to do what they do best”

Mariam Semaan is an award-winning journalist from Lebanon. She recently completed a John S. Knight Journalism Fellowship at Stanford University, where she specialised in media innovation and design thinking.