Sublime
An inspiration engine for ideas
Prof
Luis Rodriguez • 4 cards
Privacy
Pathogen UK • 1 card
Typography
Elena Matteoni • 1 card
your headline achieving all three of its goals: 1) telling the reader what this piece is about, 2) whether it’s for them, and 3) whether the PROMISE is worth their time. The way I write and rewrite headlines is I first try to say whatever it is I’m trying to say, in as many words as I need to say it.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Newsletter
Kojo • 5 cards
FREE: “Free Book Shows You How to Write Sneaky Advertising That Practically Forces People to Send You Money!” 2. NEW: “Powerful New Seminar Teaches Flea Marketers the Power of ‘Flea-Psych’ to Drive People Into a Buying Frenzy” 3. AT LAST: “At Last … A Bakery That Uses Only Organic Sugar, Flour, Milk, and Eggs!”
Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
Style
Janelle Han • 1 card
