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business is sometimes defined as the exchange of current value for future value.
Michael W. Preis • 101 Things I Learned® in Business School (Second Edition)
Hal Varian, autor de diversos livros sobre microeconomia e economia da informação,
Laszlo Bock • Um novo jeito de trabalhar: O que o Google faz de diferente para ser uma das empresas mais criativas e bem-sucedidas do mundo (Portuguese Edition)

A Organização Dirigida por Valores: Liberando o potencial humano para a performance e a lucratividade (Portuguese Edition)
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For an excellent overview, read Geoff Smart and Randy Street’s book Who: The A Method for Hiring; to learn the details of the process, read Bradford D. Smart’s book Topgrading: The Proven Hiring and Promoting Method That Turbocharges Company Performance.
Verne Harnish • Scaling Up : How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)
- Executives are forced to keep on “operating” unless they take positive action to change the reality in which they live and work.
Peter F. Drucker • The Effective Executive: The Definitive Guide to Getting the Right Things Done (Harperbusiness Essentials)
HBR's 10 Must Reads on Managing Yourself (with bonus article "How Will You Measure Your Life?" by Clayton M. Christensen)
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She went into an incredible learning mode, making herself into the CEO Xerox needed to survive.
Carol S. Dweck • Mindset - Updated Edition: Changing The Way You think To Fulfil Your Potential
Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In