Sublime

Ross: I thought marketing was something that required a degree and formal experience. It turns out that marketing is just making the product good enough that people spread it on their own, and giving them ways to do that. It's a lot easier and more natural than I thought it would be. Now I can't stand meeting with professional marketers who try to

simple: If your audience is going to act like you’re designing billboards, then design great billboards.

Qualification

A method for dramatically increasing the recognition, recall, and unsolicited sharing of an idea or expression.