Sublime
An inspiration engine for ideas
“Stop selling. Start helping.”
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
How to Walk and Talk: Everything We Know
How to plan and organize a walk-and-talk, including choosing participants, setting the duration and distance, arranging meals and lodging, and managing logistics and communications.
kk.orgbe nice but honest.
John Zeratsky • Make Time: How to focus on what matters every day
These boots I’m wearing are made by Lucchese,
Max Chafkin • Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
- Competitive alternatives
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Guy Kawasaki, “From the Desk of Management Changes at Apple,” MacUser, December 1991, and then a follow-up piece, “How to Prevent a Bozo Explosion,” How to Change the World, February 26, 2006, http://blog.guykawasaki.com/2006/02/how_to_prevent_.html.
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
I understand talking to the press as an essential part of marketing. At the same time, I understand that the consumers are the best marketers. If they love your product and you give them the tools to market it, they will.