Sublime
An inspiration engine for ideas
The evolutionary psychologist Geoffrey Miller divides the products of consumer capitalism into two broad categories: the self-stimulating, and the status-seeking. Self-stimulating products are designed to push the hot buttons in the most ancient part of our brains—bypassing the higher functions, and making a direct appeal to the Reptile. Why do we
... See moreRichard Meadows • Optionality: How to Survive and Thrive in a Volatile World
Striking the right balance between bespoke authenticity and market compatibility is what I call “predictably unique.” Something is different enough that it can transport us, offering an existential experience or fulfilling a previously constructed expectation, but it is not so alien that it gets rejected outright as too intimidating or simply a bad
... See moreDavid A. Banks • The City Authentic: How the Attention Economy Builds Urban America
The articles that “go viral” only fall into three categories: They mention an insanely successful company (Apple). They provide an unexpected perspective on a controversial and trending topic. They focus on personal development/life advice.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
“Soon, Getchell wasn’t just keeping track of the books and training new “cash girls,” as the shopgirls were called. She was recommending trends to Macy that he should capitalize on.
“At the end of the Civil War, Margaret suggested the addition of military-inspired fashion. She also began to spot budding trends in gifts, jewelry, clocks, homeware and
... See more- (Bonus) Relevant trends