Sublime
An inspiration engine for ideas
valuable for a brand to have links to multiple CEPs, rather than just one.
Jenni Romaniuk • Better Brand Health eBook
algorithmic feeds had made it harder to figure out her own style preferences.
Kyle Chayka • Filterworld
Alex Danco: Funding the Future - David Perell
perell.comClearly the cultural pressure to achieve a unique self is old, strong, and not unique to hipsters, so why did the authenticity drive spin out of control after CE 2000? One possible reason is that the hundreds of studies on authenticity in tourism and subcultures have also been read and in many cases sponsored by business thinkers who directly influ... See more
subpixel space • After Authenticity
More prototypical attributes get attached to more brands in the category than less prototypical attributes.
Jenni Romaniuk • Better Brand Health eBook
Retrieval fluctuations become apparent when we examine the same individual’s retrieval of brands in response to the same category cue over two separate interviews.
Jenni Romaniuk • Better Brand Health eBook
Fresh Today, Faded Tomorrow? Brand Resilience in a Changing World
Natasha Kimnatashajuliakim.medium.com
In 1997, Malcolm Gladwell published his piece The Coolhunt, investigating the process of looking for new fashion trends at street level.
According to Gladwell, the coolhunter plays a major social role in spreading trends. Coolhunters were “the first to realize... that social status didn’t lay where Madison Avenue had said it lay in the 1950s and 19... See more
According to Gladwell, the coolhunter plays a major social role in spreading trends. Coolhunters were “the first to realize... that social status didn’t lay where Madison Avenue had said it lay in the 1950s and 19... See more
Gaby Goldberg • Curators All the Way Down
