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The mind, as a defense against the volume of today’s communications, screens and rejects much of the information offered it. In general, the mind accepts only that which matches prior knowledge or experience

Al Ries • Positioning: The Battle for Your Mind

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

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Gerald Zaltman found that when it comes to decision making it is not pure logic, but in fact our emotions, that play the predominant role in most of the decisions we make, every day.

Sara Nasser Dalrymple • More Sales Please: Promote your small business online, make consistent sales, grow without the grind

Rory Sutherland

Rory Sutherland • 7 highlights

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My Advertising Is So Efficient It No Longer Works

FLETCHERWILSON youtube.com

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Triggers: 30 Sales Tools You Can Use to Control the Mind of Your Prospect to Motivate, Influence, and Persuade.

Joseph Sugarman

Cover of Triggers: 30 Sales Tools You Can Use to Control the Mind of Your Prospect to Motivate, Influence, and Persuade.

companies have a strong incentive to exploit behavioral biases, including availability, unrealistic optimism, and anchoring.

Richard H. Thaler • Nudge: The Final Edition

Alchemy: The Surprising Power of Ideas That Don't Make Sense

Rory Sutherland

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Unconscious Branding

Douglas Van Praet

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