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George Lakoff. He has a great seminal work from the 1980s called Women, Fire, and Dangerous Things.”
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
The people who get to impose their metaphors on the culture get to define what we consider to be true.
~Lakoff & Johnson
The heart of metaphor is inference. Conceptual metaphor allows inferences in sensory-motor domains (e.g., domains of space and objects) to be used to draw inferences about other domains (e.g., domains of subjective judgment, with concepts like intimacy, emotions, justice, and so on). Because we reason in terms of metaphor, the metaphors we use det
... See moreGeorge Lakoff • Metaphors We Live By Quotes by George Lakoff
In our experience, blackbirds are quite different from aspirations, but grammatically, “blackbirds” and “aspirations” belong to the same category. Nouns like confidence, religion, nation, aspiration, and money already prompt us to structure complicated concepts as things. In the structured version, they are all things that you can recognize. Single
... See moreTurner, Mark, Thomas, Francis-Noël • Clear and Simple as the Truth
Words have fixed meanings. That is, our language expresses the concepts and categories that we think in terms of.
George Lakoff • Metaphors We Live By
language of power – of social power; I shall call it the father tongue.