Sublime
An inspiration engine for ideas
Conventional metaphors of the structural variety
George Lakoff • Metaphors We Live By
Our observations about how a language can reflect the conceptual system of its speakers derive in great part from the work of Edward Sapir, Benjamin Lee Whorf, and others who have worked in that tradition.
George Lakoff, Mark Johnson • Metaphors We Live By
The people who get to impose their metaphors on the culture get to define what we consider to be true.
~Lakoff & Johnson
human thought processes are largely metaphorical.
George Lakoff, Mark Johnson • Metaphors We Live By
Structure:
George Lakoff • Metaphors We Live By
Functional properties
George Lakoff • Metaphors We Live By
Perceptual properties
George Lakoff • Metaphors We Live By
Purposive properties