Sublime

Sell People What They Want To Buy!

I’ve found that the best way is to drive people online using direct mail, using an over-sized postcard or what I call a 4-page self-mailer. I send out almost 300 mailings a year and about 100 of those are doing exactly that. They’re driving people online. They’re building their herd. They’re getting email addresses and they’re getting people from

The core strategy to understand is that your dream customers have already been congregated by your Dream 100. If you focus on identifying them and marketing to them, your dream customers will start flowing into your funnels faster than by anything else you could do.

With eBooks and the explosion in self-publishing, it is much harder to stand out. This is where just a little work pays off big. You see, the market is saturated with information products merely rephrasing what most of the industry leaders say but… A little originality goes a long way in promoting your info products, and it is very easy to come by.

Body copy is seldom read by more than 10 per cent of the readers of a publication. But that 10 per cent consists of prospects – people interested enough in what you are selling to take the trouble to read about it. What you say to them determines the success of your advertisement.

‘Most good copywriters’, says William Maynard of the Bates agency, ‘fall into two categories. Poets. And killers. Poets see an ad as an end. Killers as a means to an end.’ If you are both killer and poet, you get rich.