Sublime

is get a hold of two books. One is Scientific Advertising by Claude Hopkins and the other is The Robert Collier

Like my father, Abe Trillin had a fundamental reserve, partially Midwestern in origin, that was at odds with his personable qualities. He did not regard a long drive in a car or a fishing outing as an opportunity to catch up. He did not linger on the telephone. His son eventually came to marvel at “how much my father managed to get across to me wit

“Well bought is half sold.”

It has long been my belief that a lot of money can be made by making offers to people who are at an emotional turning point in their lives. For example, when they have just had a baby, just gotten married, just lost a loved one, just gotten a raise, just filed bankruptcy, just purchased a new car, and so on.

Usually, when someone asks me what is the #1 big secret to making money, I tell them they should get involved in whatever excites them the most. This is good advice. Money, in my opinion, especially big money, is most often a by-product of enthusiasm.

Ogilvy called it “the Big Idea.” The concept was that every great promotion has, at its core, a single, powerful idea.

“Who already has a strong relationship with people to whom I might be able to sell a noncompetitive but related product or service?”

Dennis Haslinger told me that most of the most serious mistakes I would make in life would be bad ego decisions. I have found that to be true. I have made quite a few bad ego decisions with women, many, many bad ones with money, and quite a few that put me in some sort of physical danger.

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