Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

The presentation’s goal is to educate the person on the problem they have, break the false beliefs that are keeping them from moving forward with you, and get them to take action now.

The second function is to direct people into your next funnels. In a cart funnel, we do this by creating what we call an “offer wall,” where you show the other offers that you have.

On the No Thanks link, don’t put a positive action in the wording. For example, don’t say: “No Thanks, Take Me to the Member’s Area Instead” because that is a positive benefit for clicking. I don’t want to increase click-through rates on the No Thanks link, so instead I may say: “No Thanks, I Don’t Want to Add This Amazing Bonus at a 95% Discount t

Order form bump: The secret to a good order form bump is it needs to be something that doesn’t take any effort to explain.

“Who, What, Why, How” script from Secret #19 or the “Star, Story, Solution” script from Secret #20. Both scripts are very effective at telling your story and making the offer.

Self-declare level of skill (How much money have you made with your business?; How much knowledge do you have on [topic]?; etc.) Self-declare biggest challenge with subject (I struggle with traffic the most; I struggle with eating carbs; etc.) Educate and clarify (Those with [#2 response] typically suffer from one of three [symptoms]. Tell me which

If your offer does need more explanation, you can use what we call a “reverse squeeze page,” where you have a video (instead of an image) that tells the story and asks for the opt-in. You’ll usually get a lower conversion rate on a reverse squeeze page, but the leads that come through are always more qualified.

Self-identifying questions (Gender; age; etc.) Self-identifying question based on subject (Do you have a funnel?; Have you ever tried to lose weight in the past?; etc.)

If your conversion rates are low on your squeeze page, it’s usually because the lead magnet (offer) isn’t good enough or there isn’t enough curiosity in the headline.