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“Most or all of what I do takes off from looking at the description of the world we have… like an art critic—saying, how could this have been better? And then trying to improve the equations …to explain things that don’t seem to fit,” he says. “Aesthetic guidance has been very crucial in trying to formulate new laws—and sometimes it’s worked.”

Gabriel Popkin • The Universe According to Frank Wilczek - John Templeton Foundation

fractal fame

Michael Port • The Referable Speaker: Your Guide to Building a Sustainable Speaking Career—No Fame Required

Any great discovery of a new law is useful only if we can take more out than we put in.

Robert B. Leighton • Six Easy Pieces: Essentials of Physics Explained by Its Most Brilliant Teacher

data on a surface of observation select a past out of an ocean of possible pasts.

Thomas Hertog • On the Origin of Time: Stephen Hawking's Final Theory

valuing each pull at a constant fraction of the previous one, which is something that a variety of experiments in behavioral economics and psychology suggest people don’t do.

Brian Christian, Tom Griffiths • Algorithms to Live By: The Computer Science of Human Decisions

Inflation’s pioneers envisaged that, in less than a split second, the observable universe would have swollen by a stupendous factor of 1030. That corresponds roughly to the difference in scale between an atom and the Milky Way.

Thomas Hertog • On the Origin of Time: Stephen Hawking's Final Theory

recommend Brian Greene’s book The Hidden Reality and Russell Standish’s book Theory of Nothing

Max Tegmark • Our Mathematical Universe: My Quest for the Ultimate Nature of Reality

Money signals the real scarcities of the world concealed in the false infinities of free.

George Gilder • Life After Google

Grant Williams on the 100-Year Pivot That's Bigger Than Markets

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