Sustainable success comes from small, parallel, safe-to-fail experiments and scaling only proven responses, rather than betting big on ambitious but rigid plans.

Strategy is the management of constraints to enable coherent action in a desired direction - amidst a plethora of inescapable tensions such as short vs. long, exploitation vs. exploration, control vs. autonomy, and so forth.

What’s a Protocol?

At the Wolf Willow Institute, our work begins with a simple premise: that complexity, consciousness, and ecological belonging are braided. We’re certain that navigating this civilizational inflection point requires more than care and cleverness - it demands a deep shift in consciousness. A move from linear control to relational at... See more

Leadership wasn’t just an act inside a system. It was a way of tuning the system itself. Through presence. Through phrasing. Through timing.

Theo Dawson. The idea was simple and brutal: the gap is the distance between the complexity of the challenges you're facing and the developmental capacity you currently possess.

The interesting thing about meaning is that it is always relational, it is always emerging as we tell our stories and respond to one another.

Instead, allow multiple visions to coexist and use them all together to prioritise action today that will make them all likelier and/or clearer.

Plans ultimately form the core of business organizations; they corral and structure, channel thought and action into a controllable field. But it's important to understand that plans do and will fail. The future is unknown and things change; it is imperative to understand and plan for it.

Complexity theory tells us that planning is arguably less important than understanding that plans fail all the time, to work with that knowledge, and manage the potential for change (a plan in and of itself) because life doesn’t work to pre-conceived ideals.