Sublime

Delighting others requires you to have an opinion or point of view—being authentic while having the audacity, or the stomach, you might say, to take a bold, surprising stance.

Daniel M. Cable goes one step further and suggests you hire people who are downright strange.

future. One of the main lessons of behavioral economics is that small changes to the environment we live in matter.

Nossas primeiras impressões e decisões ficam cunhadas?

STUDYING SOCIAL INFLUENCE

Michael Norton, a professor of management at Harvard Business School and a coauthor of the book Happy Money,

The clear-cut impact of a gift’s unexpectedness became evident when the waitress tried yet a third technique. After offering guests one chocolate from her basket and turning to walk away, she unexpectedly returned to the table and offered a second chocolate to each diner. As a result, her average tip improved by 21.3 percent.

Later I found out that Markowitz himself knew the same thing: Ironically, when he invested the money from his Nobel Prize, he used a portfolio with equal weights to pick a few of his favorite stocks rather than the formula he received the prize for discovering.

Labor economist Kirabo Jackson has demonstrated that even the dreaded administrative headache known as “teacher turnover” captures the value of informed switching. He found that teachers are more effective at improving student performance after they switch to a new school, and that the effect is not explained by switching to higher-achieving