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Scales are best used when there is true variety in degree of response. For example, when rating the different attributes of a recent service encounter, a number of factors such as the friendliness and speed of an individual staff member could affect the specific score on any day. Brand linkages to attributes in a brand health tracker are not that m
... See moreJenni Romaniuk • Better Brand Health eBook
Old Maps
Peter Hagen • 5 cards
Load assumptions occur when designers scale a design by some factor, and assume that the working stresses on the design scale by that same factor. For example, initial designs of the Trident 2 missile, designed to be launched from submarines, underestimated the effects of water pressure and turbulence during launch. The anticipated estimates for pr
... See moreWilliam Lidwell, Kritina Holden, Jill Butler • Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
Growth
Irina • 3 cards
How to Scale Startups and Master Growth | Kat Wendelstadt | Glasp Talk #30
read.glasp.coUniverse Size Comparison | Cosmic Eye (Original HD)
youtu.bemaps
Sarah Drinkwater and • 13 cards
Pricing
Simon Joliveau Breney • 9 cards
Market Maps
annie • 2 cards