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“Perhaps the impulse to label these predictable culture-war moments as discourse reflects a need to make all the anger and fighting mean something. Discourse suggests a process that feels productive, maybe even democratic. But there’s nothing productive about the end result of our information environment. What we’re consuming isn’t discourse; it’s algorithmic grist for the mills that power the platforms we’ve uploaded our conversations onto. The grist is made of all of our very real political and cultural anxieties, ground down until they start to feel meaningless. The only thing that matters is that the machine keeps running. The wheel keeps turning, leaving everybody feeling like they’ve won and lost at the same time.”

Working with unfamiliarity.

“VJs, who liberally translate movies and TV shows for local audiences, have become an integral part of TV and film culture in the east African country.

Part-interpreters, part-comedians, they often simplify scripts and frame them in a familiar context – for instance by changing characters’ names to those of local people or replacing western concepts with Ugandan examples.”