Sublime
An inspiration engine for ideas
I think one of the most important things is that we help new talent find an audience. I care a lot about large creators; I would like to do better than we have historically by smaller creators. I think we've done pretty well by large creators overall — I'm sure some people will disagree, but in general, that's what the data suggests. I don't think ... See more
Casey Newton • 🚨 Instagram walks back its changes
When MrBeast, in his teens, wanted to figure out how to make viral videos, he did it by consuming every video that went viral on YouTube.
Henrik Karlsson • How MrBeast Learns
For a long time, Donaldson admits in a number of podcast appearances, he was afraid of putting anything complex in his videos — what if a viewer didn’t get it and stopped watching? Donaldson might very well be an advertiser’s absolute dream, the logical endpoint of an internet that’s been flattened into a samey, straightforward sludge of optimized ... See more
Patricia Hernandez • The End of the MrBeast Era
Success looks like a thriving middle-class of creators, not just the most popular 1%, plus the production and growth teams surrounding them building sustainable careers by delighting a niche audience.
Jack Conte • How the Creator Crisis forced artists to be founders
The model of 100 true fans is about the fan benefit, rather than the creator benefit.
Sam Yam • a16z Podcast: How the Passion Economy Is Redefining Work | Andreessen Horowitz
But the challenges facing online creators today derive from playing a repeated game, not a single one. It’s not enough to make one good hit: you have to keep making content to stay relevant.
Nadia • 22: Working in Public
Justin Long: Scream King
a.k.a. Designated Heater
i.
There's a funny thing that happens sometimes in some studio movies. You're watching a space drama about the power of love starring Matthew McConaughey and Anne Hathaway when-- SURPRISE! Matt Damon.
Matt Damon has built a reputation for random, memorable cameo appearances --"Interstellar", of course,
... See moreThe new prototypical online creator is a conglomerate, not a contractor.
Sacra • Beacons: The Storefront for the Multi-SKU Creator that's Growing 3X Monthly
These titles weren’t made for the intended viewer or even their parents. These were made for algorithms—for machines to scrape and absorb.