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people: your network and target audience

William Arruda • Digital You: Real Personal Branding in the Virtual Age

And the people with the most followers weren’t celebrities, but natural-born storytellers.

Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

AWARENESS

John C. Maxwell • The 15 Invaluable Laws of Growth: Live Them and Reach Your Potential

Rise of the Youpreneur

Cover of Rise of the Youpreneur

Socialnomics: How Social Media Transforms the Way We Live and Do Business

Cover of Socialnomics: How Social Media Transforms the Way We Live and Do Business

Crush It!

Gary Vaynerchuk

Cover of Crush It!

The Power of Social Networking: Using the Whuffie Factor to Build Your Business

Cover of The Power of Social Networking: Using the Whuffie Factor to Build Your Business

the new rules of marketing and PR that

David Meerman Scott • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

ICYMI: Here's 6 minutes of @johncoogan and @jordihays getting mogged by @benioff https://t.co/R1hoAHZXWi