Sublime

predict beforehand as well as possible what will work. But,

Our brains have evolved to operate as “prediction machines.”

A second, and equally serious, concern is whether—even if a predictive model measured exactly what it claimed to—we are in practice using it for its intended purpose, or for something else.

compare two treatments and see which tends to work better overall.

Data more than doubles every three years.

the behavioral profile of the users.

Narrative Science,

not geared toward representing precise factual knowledge