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By focusing on work no one else was doing, they could create the knowledge, tools, and expertise to become the premier company in the world at presentations.
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
His life’s work is devoted to helping experts build better businesses.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
While Larry and Sergey had few preconceptions about running a business, they knew that writing goals down would make them real.* They loved the notion of laying out what mattered most to them—on one or two succinct pages—and making it public to everyone at Google. They intuitively grasped how OKRs could keep an organization on course
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
At every office the APMs visited, they attended meetings with local Googlers, first learning about projects under way and then explaining to the residents what was going on at Mountain View headquarters.
Steven Levy • In The Plex: How Google Thinks, Works, and Shapes Our Lives
El coach de Sillicon Valley: Lecciones de liderazgo del legendario coach de negocios (Spanish Edition)
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Os cinco fatores principais poderiam ter sido retirados do manual de Bill Campbell. As equipes excelentes do Google tinham segurança psicológica (as pessoas sabiam que, se assumissem riscos, seu gestor as protegeria), metas claras, pois cada papel era significativo, e os membros eram confiáveis e convictos de que a missão da equipe faria a
... See moreEric Schimdt • O coach de um trilhão de dólares: O manual de liderança do Vale do Silício (Portuguese Edition)
