Sublime
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Hooking kids = their business model
Apple was among the first to experience explosive commercial success by tapping into a new society of individuals and their demand for individualized consumption.
Shoshana Zuboff • The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

is one of the miracles of science and hygiene that the germs that used to be in our food have been replaced by poisons.
Wendell Berry • The Unsettling of America: Culture & Agriculture
Even going vegan is not enough to free you from the clutches of the SAD. It is our default food environment, occupying the middle of the grocery store: the boxed and frozen and bagged bounty of an agricultural system that produces subsidized corn, flour, sugar, and soybeans by the megaton. On one level, it’s brilliant, a solution to four problems t
... See morePeter Attia MD • Outlive: The Science and Art of Longevity
The source of the industry’s immense power is not obscure. We give it to them. We have chosen, unwittingly, to fund this industry on a massive scale by eating factory-farmed animal products (and water sold as animal products) — and we do so daily.
Jonathan Safran Foer • Eating Animals
In 1986, McDonald’s announced a plan to open a massive new restaurant, with seating for over 450 people, at the Piazza di Spagna in Rome, near the base of the Spanish Steps.
Cal Newport • Slow Productivity: The Lost Art of Accomplishment Without Burnout
Malthusians, modern and classical, the reason we’re headed to hell in a handbasket is that people are rapacious and untamable, creatures of passion and impulse. Those drives will lead us inexorably to consume endlessly, but we’ve seen that people aren’t always like that, while corporations are always like that—the profit motive makes them so—which
... See moreRaj Patel • The Value of Nothing: How to Reshape Market Society and Redefine Democracy
The problem wasn’t natural gas. It was excessive regulation. Every time Clark had to give a pig an antibiotic shot, the law now required that he have a veterinarian write a prescription. That was fifty dollars per farm call, plus the cost of the medication. What really burned Clark up, however, wasn’t just the cost of the vet; it was the fact that
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