Sublime
An inspiration engine for ideas

McDonald’s did not just create a cheap and tasty food, it effectively targeted children to get them to eat at McDonald’s early on—shaping their palate for both the company’s food and the high-sugar, high-salt, high-fat consumer diet.
The Worldwatch Institute • State of the World 2013: Is Sustainability Still Possible?
Quando deixamos que as corporações cozinhem para nós, eles fatalmente acabam optando economizar ingredientes de qualidade e abusar no açúcar, na gordura e no sal. Esses são três gostos que a seleção natural nos programou a preferir; some-se a isso o fato de serem muito baratos e de contribuírem para disfarçar as limitações dos alimentos processados
... See moreMichael Pollan • Cozinhar: uma história natural de transformação (Portuguese Edition)
the equivalent of thirty-five gallons of oil—nearly a barrel.
Michael Pollan • The Omnivore's Dilemma: A Natural History of Four Meals
a businessman from New Jersey goes to Dubuque, he knows he can walk into a McDonald’s and no one will stare at him. He can order without having to look at the menu, and the food will always taste the same. McDonald’s is Home, condensed into a three-ring binder and xeroxed.
Neal Stephenson • Snow Crash: A Novel
floodlit Bojangles’ up the hill from his house, and that meat would be drowned in the bubbling fryers by employees whose hatred of the job would leak into the cooked food, and that food would be served up and eaten by customers who would grow obese and end up in the hospital in Greensboro with diabetes or heart failure, a burden to the public, and
... See moreGeorge Packer • The Unwinding
artificial people were more worrisome because they could never have enough.
Raj Patel • The Value of Nothing: How to Reshape Market Society and Redefine Democracy
A national litmus test arrived in 1981, when thirteen thousand unionized air traffic controllers left their posts after contract negotiations with the Federal Aviation Administration broke down. When workers refused to return to work, President Reagan fired all of them. The public’s response was muted, and corporate America learned that it could cr
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