
How to Do Nothing: Resisting the Attention Economy

To pay attention to one thing is to resist paying attention to other things; it means constantly denying and thwarting provocations outside the sphere of one’s attention.
Jenny Odell • How to Do Nothing: Resisting the Attention Economy
the “third space”—not of retreat, but of refusal, boycott, and sabotage—can become a spectacle of noncompliance that registers on the larger scale of the public.
Jenny Odell • How to Do Nothing: Resisting the Attention Economy
Things look different from up there, which explains why Thoreau’s world, like that of Diogenes and Zhuang Zhou, is full of reversals.
Jenny Odell • How to Do Nothing: Resisting the Attention Economy
to fill their lives with meaning. He was earnestly interested in the opposite: What would happen if he emptied everything out? His search for this answer occasioned the experiment’s many harsh “controls”—for it to work, it needed to be pure.
Jenny Odell • How to Do Nothing: Resisting the Attention Economy
It’s uncomfortable to assert one’s will against custom and inclination, but that’s what makes it admirable.
Jenny Odell • How to Do Nothing: Resisting the Attention Economy
Discipline and sheer force of will explain much of why we valorize our culture’s refuseniks.
Jenny Odell • How to Do Nothing: Resisting the Attention Economy
Bartleby does not refuse to do anything. If Bartleby had said, “I will not,” his act of resistance would have merely negated the law.
Jenny Odell • How to Do Nothing: Resisting the Attention Economy
Bartleby’s next-level refusal: he not only will not do what he is asked, he answers in a way that negates the terms of the question.
Jenny Odell • How to Do Nothing: Resisting the Attention Economy
So to a question like “Will you or will you not participate as asked?” Diogenes would have answered something else entirely: “I will participate, but not as asked,” or, “I will stay, but I will be your gadfly.”