
How to Do Nothing: Resisting the Attention Economy

Our aimless and desperate expressions on these platforms don’t do much for us, but they are hugely lucrative for advertisers and social media companies, since what drives the machine is not the content of information but the rate of engagement. Meanwhile, media companies continue churning out deliberately incendiary takes, and we’re so quickly outr
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extols the advantages of their better designed and more
Jenny Odell • How to Do Nothing: Resisting the Attention Economy
Unless there’s something specifically about you or your job that requires it, there is nothing to be admired about being constantly connected, constantly potentially productive the second you open your eyes in the morning—and in my opinion, no one should accept this, not now, not ever. In the words of Othello: “Leave me but a little to myself.”
Jenny Odell • How to Do Nothing: Resisting the Attention Economy
In a situation where every waking moment has become the time in which we make our living, and when we submit even our leisure for numerical evaluation via likes on Facebook and Instagram, constantly checking on its performance like one checks a stock, monitoring the ongoing development of our personal brand, time becomes an economic resource that w
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This got me thinking that perhaps the granularity of attention we achieve outward also extends inward, so that as the perceptual details of our environment unfold in surprising ways, so too do our own intricacies and contradictions.
Jenny Odell • How to Do Nothing: Resisting the Attention Economy
Deep Listening was one of those techniques. Oliveros defines the practice as “listening in every possible way to every thing possible to hear no matter what you are doing. Such intense listening includes the sounds of daily life, of nature, of one’s own thoughts as well as musical sounds.”4 She distinguished between listening and hearing: “To hear
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THESE LAST FEW projects have something important in common. In each, the artist creates a structure—whether that’s a map or a cordoned-off area (or even a lowly set of shelves!)—that holds open a contemplative space against the pressures of habit, familiarity, and distraction that constantly threaten to close it.
Jenny Odell • How to Do Nothing: Resisting the Attention Economy
The Bureau of Suspended Objects was really just an excuse for me to stare at the amazing things in the dump—a Nintendo Power Glove, a jumble of bicentennial-edition 7UP cans, a bank ledger from 1906—and to give each object the attention it was due. This near-paralyzing fascination with one’s subject is something I’ve termed the “observational eros.
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Chapter 1 The Case for Nothing