Sublime
An inspiration engine for ideas
If you want to lose weight, study your habits to determine why you really leave your desk for a snack each day, and then find someone else to take a walk with you, to gossip with at their desk rather than in the cafeteria, a group that tracks weight-loss goals together, or someone who also wants to keep a stock of apples, rather than chips, nearby.
Charles Duhigg • The Power of Habit: Why We Do What We Do in Life and Business
O exercício e a alimentação desempenham um papel importante no progresso da doença afetiva, e acredito que se possa atingir um controle considerável através de bons regimes em busca de boa forma física e nutrição.
Andrew Solomon e Myriam Campello • O demônio do meio-dia: Uma anatomia da depressão (Portuguese Edition)
“negativity bias.”
Nick Ortner • The Tapping Solution for Manifesting Your Greatest Self
According to research from the University of Illinois at Urbana-Champaign, descriptive menu labels raised sales by 27 per cent in restaurants, compared to food items without descriptors.
Rory Sutherland • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Simply directing people’s attention to different aspects of their own lives can have a similar effect.
Keith Payne • The Broken Ladder: How Inequality Changes the Way We Think, Live and Die
giving participants a sugar boost turns them back into the best versions of themselves: more persistent and less impulsive; more thoughtful and less selfish.
Kelly McGonigal • Maximum Willpower
los agentes inmobiliarios pueden mostrar a clientes potenciales una o dos opciones poco atractivas antes de enseñarles la casa más atractiva, la cual parece entonces más apetecible que si la hubiesen enseñado primero. Una ventaja del empleo de este arma de influencia es que su uso estratégico suele pasar inadvertido.
Robert B. Cialdini • Influencia. La Psicología De La Persuasión
familiarity factor.
Steven D. Levitt • Freakonomics Rev Ed
In experiments around the world, researchers have found that our desires make things seem physically larger or closer than they really are.