Sublime

If choice architects want to shift behavior and to do so with a nudge, they might be able to achieve this by simply informing people about what others are thinking and doing.

A study of voting patterns in precincts of Arizona in 2000 showed that the support for propositions to increase the funding of schools was significantly greater when the polling station was in a school than when it was in a nearby location. A separate experiment showed that exposing people to images of classrooms and school lockers also increased t

called Stickk.com that facilitates similar friendly commitments.

The authors of the study conclude that the most effective form of training would be delivered on a “just in time” basis—that is, in anticipation of a pending decision.

The idea that fluency, vividness, and the ease of imagining contribute to decision weights gains support from many other observations.

People trained in self-compassion meditation are more likely to quit smoking and stick to a diet.

People don’t just care about how they are doing, they care about their performance in relation to others.

When it comes to increasing enrollment in social programs, the most successful behavioral adjustments have been those that simply raised awareness and cut through red tape and hassle.[10]

By now you should be convinced that anchoring effects—sometimes due to priming, sometimes to insufficient adjustment—are everywhere.