Sublime
An inspiration engine for ideas
Questions, unlike statements, elicit an active response – they make people think.
Steven Bartlett • The Diary of a CEO: The 33 Laws of Business and Life
Typical open-ended questions are variations on “Tell me more” and “Help me understand better ….”
Roger Fisher • Difficult Conversations: How to Discuss What Matters Most
convide o outro a fazer uma análise para saber se seria justo você receber um aumento,
Douglas Stone • Conversas difíceis: Como discutir o que é mais importante (Portuguese Edition)
Once the problem is established, clearly and factually, it's time to inject emotion. This second step is agitation. That means we stir up the letter recipients' emotional responses to the problem. We tap their anger, resentment, guilt, embarrassment, fear — any and every applicable negative emotion. We want to whip them into a fervor! We want to ma
... See moreDan S Kennedy • The Ultimate Sales Letter 4Th Edition
Addressing that need directly and offering the promise of a solution will speak to the prospect’s immediate concern and trigger an emotional response.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
Cate Hall • How to Be More Agentic
Habit-forming products start by alerting users with external triggers like an e-mail, a Web site link, or the app icon on a phone.
Nir Eyal • Hooked: How to Build Habit-Forming Products
