Sublime

belonging based,

even the ever-meaningless “consultant”—each

to reports or stories or websites to allow readers to “Go deeper.”

Write essential updates in Smart Brevity. This will bring both uniformity and uniqueness to your communications.

Smart Brevity Your versions What’s next: The bottom line: By the numbers: The big picture:

guiding principleS

Learn to identify and trumpet ONE thing you want people to know.

O’Connor’s “Good Country People,”