Sublime
An inspiration engine for ideas
Who do you want to be a hero to? Ask yourself your own version of this question, for it illuminates your fitness function, 20 percent, and the focus of your Unique Ability development. First, you define your Dream Check. This Dream Check should be ballpark 10x what you’ve been paid to this point for a Unique Ability project. This is a massive, even
... See moreDan Sullivan • 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
Audience Discovery: Find your audience. The most important choice is who you want to serve. Deliberately selecting an audience is the foundation of a successful business. I will show you a tested and actionable five-step process to find the audience you want to empower.
Arvid Kahl • The Embedded Entrepreneur: How to Build an Audience-Driven Business
If you identify your person and give them exactly what he or she wants, you can build a million-dollar business even if you sell the same type of product that your competitors do. But you won’t be competing with them; you will target a different person.
Ryan Daniel Moran • 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
• Who will be my most valuable customers? • How will their critical priorities evolve? • How must I reinvent my business design to take advantage of the new paths to profitable customer-centric growth?
Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
beware of mistaking past accomplishments and experience for future potential. Background and talent determine where people start, but character skills shape how far they can climb.
Adam Grant • Hidden Potential: The Science of Achieving Greater Things


The Start-up of You Mind-set: Permanent Beta