Sublime
An inspiration engine for ideas
1/ The golden era of DNVB is over. The times of inefficient growth enabled by first movers advantage & low ad-costs are over. Rising ad-costs will require brands to focus on operational excellence to maintain strong LTV:CAC ratios to sustain growth.
inexpensive in-market product testing.
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
Demand Production.
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
Better Value to Consumers.
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
Amazon’s Omnichannel Experiment
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
The less a buyer knows objectively about the quality of the products and prices in an assortment, the stronger the pull of the “magic of the middle” will be.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
Sharing data around shifting trends in consumer behavior.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Business Strategy & Value Prop
David Shippee • 1 card