Sublime

Unified Theories of Cognition,

Reflect the world. Brains match themselves to their input. Wrap around the inputs. Brains leverage whatever information streams in. Drive any machinery. Brains learn to control whatever body plan they discover themselves inside of. Retain what matters. Brains distribute their resources based on relevance. Lock down stable information. Some parts of

Let’s consider three core components of prediction error minimization in the brain: generative models, perceptual hierarchies, and the “precision weighting” of sensory signals.

Law 3: Practice consciousness engineering. Extraordinary minds understand that their growth depends on two things: their models of reality and their systems for living. They carefully curate the most empowering models and systems and frequently update themselves.

put aside the behavioral diagnosis and intervention for a bit, and brainstorm ideas on how the product might look; sketch them out. Prototype them. The design process should be honored and given the space it needs.

A Tale of Two Brains

Designers don’t think their way forward. Designers build their way forward.

Design thinking relies on the natural—and coachable—human ability to be intuitive, to recognize patterns, and to construct ideas that are emotionally meaningful as well as functional.