Sublime

Here’s how to live: Make memories.

Even if you want to be big someday, remember that you never need to act like a big boring company. Over ten years, it seemed like every time someone raved about how much he loved CD Baby, it was because of one of these little fun human touches.

Success in business comes from helping people — bringing the most happiness to the most people.

Those four points were like a mission statement. I wrote them on the site, talked about them at every conference, and made sure everyone I worked with knew them.

Own your own business with many small customers to avoid depending on any big client. Offer products, not a personal service, so your business can run without you. Create many sources of income like this.

fourhourworkweek.com/derek.

It’s another Tao of business: Set up your business like you don’t need the money, and it’ll likely come your way.

Here’s how to live: Create.

Make tiny decisions