Sublime
An inspiration engine for ideas
Companies tend to sell solutions to external problems, but customers buy solutions to internal problems.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales
amazon.com
Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice
David C. Baker, Emily Mills, • 10 highlights
amazon.com


This month marks 40 years since Danaher was founded. And over those 40 years, Danaher has delivered total shareholder returns over 180,000% and is the only US publicly traded company that has outperformed the S&P 500 in every five year period.
Today, I wanted to share with you their very first shareholder letter.___LINE... See more

Selling to Carol: Why targeting an ICP brings 10x more customers than you expected
Jason Cohenlongform.asmartbear.com

market insight.