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David Heinemeier Hansson • Rework
Adam Morris
@adamm
Pretend that you’re invited to give a keynote to a major conference. The person introducing you says: “Next we welcome [principal] of [your firm], a leading expert on [your positioning].” How would you fill in that last blank? And after the conference, how would
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
Make your promise specific. Instead of generalities, use percentages, time elapsed, dollars saved. You are talking to engineers.
David Ogilvy • Ogilvy on Advertising
Expertise Flows From Focus, Which Flows From Positioning
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
10 "Street-Smart" Secrets of an Email Marketing Strategist Who Lives and Dies by His Results
amazon.com
“the pages I bring people to should keep the promise I make.”