CHALLENGE Create your own Content Circle. Think back to your validation days: Who are the customers you want to appeal to and what’s the outcome you can create content for? What’s the unique point of view in your content they’d be excited to hear about? Formula = Outcome you’ll deliver + the target market Core Circle: Medium Circle: Large Circle:

What is something everyone thinks is true—but you think is wrong? What is something nobody in your target market is talking about—but should be? What are the biggest mistakes people in your market are making—but are totally blind to?

CHALLENGE Update your bio. Choose your one platform, and using the unique angle pitch you wrote out before, clean up and rewrite your profile/bio on that platform to reflect who you are and how you help your ideal customer. Here’s my bio: Chief Sumo at @AppSumo. #30 at Facebook. Helping entrepreneurs at Okdork.com.

1. Core Circle: Start with a very narrow audience. Ali started with the medical school exams for British people. Your niche within a niche can be the most obscure thing imaginable, as long as it makes you and your audience passionate. 2. Medium Circle: As you move bigger, your content should overlap somewhat with what concerns your Core Circle, but it

CHALLENGE Write out your unique angle. There are no right answers here. You can change these any time you’d like. 1. Who are you? 2. Why should people listen? 3. What are you passionate about? 4. What will you do for people?

Let’s pick it apart and look at what he did in those four sentences: 1. He defines who he is, 2. Why you should trust him, 3. What he is passionate about, and 4. What unique thing this prepares him to do for you.

“What’s your unique angle in thirty seconds or less?”

People get hooked on CHARACTERS. People do business with REAL PEOPLE. Especially those who feel like a friend.

1. “Why not?” It’s really easy to get scared from attacking this one head-on, because what happens if their criticism is right? But that’s exactly what you want to know! 2. “Who is one person you know who would really like this?” Always, always, always ask for a referral! Be specific about what kind of referral and use a number; this makes it highly e