Sublime
An inspiration engine for ideas
What we consider to be distinguishing factors that set our firm apart are not that distinct at all. They might very well be true, but they are not uniquely true, and that’s a fundamental challenge of positioning: how to be less interchangeable or how to be uniquely true rather than just true.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
Proposals.
Mike Weinberg • New Sales. Simplified.
great people
Mark Miller • The Secret of Teams: What Great Teams Know and Do
Brian Thomas Clark
@btc
Strategist/Producer/Collector
Digital Experience Director @risd
“slow bakers,”
David Epstein • Range: Why Generalists Triumph in a Specialized World
MarketingMadeSimple.com
Donald Miller • Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
Here’s how the math works: If your firm is pretty good
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
Scott Belsky - On Tech/Product, Creativity, & Making Ideas Happen - Issue #9
Scott Belskydigest.scottbelsky.comIf you aren’t consistently helping your clients see things in new, helpful ways, you are not consistently relevant.