desire is a key ingredient in success and it must be enhanced and recreated as often as possible.

Income follows assets. So does stability. So does valuation. If I wanted to build a better business, I would need to start developing and owning assets.

I believe that you have hidden assets in your ‘attic’. In your brain there are methodologies, stories, contacts, visions and values that would make your business take flight. Sitting on your computer hard-drive are documents, presentations and files just left lying around.

If I wanted more sales, I assumed that I must be missing the right product, brand or channel, rather than simply thinking about how I could talk to more people.

you want your business to grow, become profitable and be robust, shift your mindset from profit and loss thinking to balance sheet thinking. Talk to your team about the assets of the business and go on a mission to create or improve those assets.

Profit and loss thinking looks only at the income and the outgoings of the business.

The fact that your competitor might be earning twice the RPP as you doesn’t mean they have doubly motivated people or they put twice the pressure on their people to perform. Their people probably don’t work double-shifts or have double the qualifications. It’s got more to do with the soft assets that their business has developed. Their people have

In the USA, the typical coffee shop earns $60,500 revenue per employee.

If a business maintains a high RPP, it can scale-up and hire great people quickly, grow without much debt or investment,