Sublime

d’économie Daniel Kahneman (1934-), qui a donné ses lettres de noblesse à l’étude des comportements irrationnels. En reprenant la dichotomie intuitif-rationnel, il décrit deux modes cognitifs qui façonnent nos comportements. Le « système 1 », expérientiel, intuitif, préconscient, rapide, automatique, holistique, principalement non-verbal et lié aux

One effect psychologists study is the availability heuristic, which refers to how easy it is to draw up an example of what you believe.[xxiv]

Neuropsychologists have confirmed that the further to the right a digit is, the less influence it has on price perception . According to this hypothesis, customers underestimate prices which lie just under round numbers.

future. One of the main lessons of behavioral economics is that small changes to the environment we live in matter.

happened. If the confederate spoke confidently and firmly, his judgment had a strong influence on the group’s assessment.

Man, he wrote, has two systems of thought: System 1, our animal mind, is fast, instinctive, and emotional; System 2 is slow, deliberative, and logical. And System 1 is far more influential. In fact, it guides and steers our rational thoughts.

Their brain waves showed them paying close attention when they were told whether their answers were right or wrong.

Dacher Keltner and his colleagues Cameron Anderson (of the University of California Berkeley) and Deborah Gruenfeld (of Stanford) conducted a series of experiments in which they randomly assigned individuals high- and low-power roles to see what, and if any, differences in behavior and attitude emerged. What Keltner, Anderson, and Gruenfeld found

gorilla experiment.