Sublime
An inspiration engine for ideas
Pretend that you’re invited to give a keynote to a major conference. The person introducing you says: “Next we welcome [principal] of [your firm], a leading expert on [your positioning].” How would you fill in that last blank? And after the conference, how would
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
Tyler Cowen • Modern Wisdom: #482 - Tyler Cowen - The Secret To Finding Great Talent
Sam Hinkie • Find Your People
Making himself indispensable by working as hard as he could to find as much information as possible about any and every topic of possible interest to senior CBS management—such as who listened to various radio programs and why, who owned buildings where CBS wanted office space, demographic information on various media markets, essentially any data
... See moreJeffrey Pfeffer • Power: Why Some People Have It—and Others Don't
Anything by Rob Walker, Ryan Holliday, Penelope Trunk, Dave Pell, and Joi Ito
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
prominence and reputation would be the keys to winning clients.
David H. Maister • Managing The Professional Service Firm
Our ability to attract the best startups is based on our reputations.
Patrick Vernon • Venture Capital Strategy: How to Think Like a Venture Capitalist
you are what you do.
Scott Galloway • The Algebra of Wealth: A Simple Formula for Success
Tom Peters laid out the new rules in a 1997 cover story in Fast Company titled “The Brand Called You”: Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc.