Sublime

We don’t need to bullshit ourselves or anyone else. We’re people who work together to make a product. And we’re proud of it. That’s enough.

genuine relationships with and between our members was our competitive advantage against other technology companies like Squarespace and Wix that sought to commoditize websites and online portfolios.

Take managerial direction, for example. At Basecamp, we’ve designed the organization to be largely manager-free. This means people are generally responsible for setting their own short- to medium-term direction and will only get top-level directives. That can be an

NoahBrier.com

But consider innovation when prioritizing feature development; generally, the easiest things to do rarely have a big impact.